Unveiling the Digital Frontier: Technological Advances in Pharmacy Research

Abstract

This paper explores the transformative impact of digital technologies on the pharmaceutical sector in Europe and America, alongside Bulgaria's initiatives to address challenges such as counterfeit medicines and communication gaps through e-prescriptions and health information platforms. Focusing on drug therapy management, pharmacogenomics, 3D printing of medicines, and personalized care, it highlights how digital innovations are revolutionizing efficiency and patientoutcomes. Through survey analyses and pharmacist questionnaires, the paper investigates the acceptance and attitudes of German society toward digital health solutions, providing insights into their adoption within pharmacies. With the total number of pharmacies declining amidst a growing healthcare sector, the study underscores the importance of integrating efficient digital technologies to improve customer experience and maintain competitiveness. By offering actionable recommendations for pharmacies to embrace digitalization and navigate the transition to digital markets, this paper serves as a valuable roadmap for industry stakeholders, ensuring their continued success and relevance in the evolving landscape of Health 4.0.